UI / UX Research

I was brought in to assist the UX research team for a project by the California Institute for Rural Studies. This project is titled Cal Ag Roots Project aimed to create an Animated Atlas of California Farming History. The online atlas would tell the historical stories of agriculture in California and the people who worked to make this industry possible.

Our goal was to research how users can enjoy learning about the history of California farming and design a website that tells stories through visuals and audio.

With the help of a student intern, we conducted visual research, brainstorming, developed user profiles, user journeys, and drafted information architecture for the Atlas site. I also designed the process book for the UX research process.